आर्थिक

Our days are filled with a constant stream of decisions. Most are mundane, but some are so important that they can haunt you for the rest of your life. A recent study from Columbia University found that we’re bogged down by more than 70 decisions a day. The sheer number of decisions we have to make each day leads to a phenomenon called decision fatigue, whereby your brain actually tires like a muscle. A new study from the University of Texas shows that even when our brains aren’t tired, they can make it very difficult for us to make good decisions. When making a decision, instead of referencing the knowledge we’ve accumulated, our brains focus on specific, detailed memories. For example, if you’re buying a new car and trying to decide if you should go for the le...